WHY EVERYONE FROM RIHANNA TO DIPLO LOVES LONDON FASHION LABEL KTZ

"Having an appreciation of everything triggers what we do," says Marjan Pejoski, who along with Sasko Bezovski has developed a kindred following of cult-cool connoisseurs since 2003 with their London-based fashion label KTZ. "It is always about travel and music. It's really about celebrating the world's culture." For their fall 2014 collection the Macedonian-born duo traveled to Morocco, where they were inspired by "the mixture of traditional clothing with something current like a puffer jacket or Nikes," says Pejoski. Their trip led to further research into Northern Africa, including the nomadic Berber tribes; the result is a dense array of hooded outerwear over airy tunics, full skirts and leggings -- all covered in black-and-white geometric patterns and mirrored embroideries.

Short for Kokon To Zai, the name of a cabinet-of-curiosities-style store they opened in 1996 on Greek Street in London's Soho neighborhood, KTZ developed its aggregated aesthetic from the shop's reputation as a collaborative hub for like-minded creatives. "The store was centered around the music and club scene, but it was like a little laboratory of developing and doing things," says Pejoski of the installations, performances and parties they produced. The duo opened a second location in Notting Hill in 2008.

ktz_2.jpg Like their store, much of KTZ's point of view is tied to music. Bezovski toured the world as a DJ in the '90s, and Pejoski designed outfits for Björk, including her infamous 2001 Oscars swan dress; the brand counts Diplo, A-Trak and Rihanna as fans and collaborators. "Vision without musical expression is like watching a silent movie," says Pejoski. "People in the music industry have always been pioneers of our collection and fashion in general." Bringing together different worlds is the essence of KTZ. "Kokon To Zai means 'from all you knew from East to West' in Japanese," says Pejoski. "In short, it means everything goes."

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