Morocco Clothing & Apparel

Clothing and footwear sales increase over review period
Apparel sales increased strongly over the review period – a performance which highlights how the area is in a period of transition characterised by the introduction of new brands and changing consumer preferences. In fact, an increasing number of Moroccans are allocating a higher portion of their budgets to the purchasing of clothes. Moreover, Moroccans are becoming increasingly interested in fashion due to the impact of the media. In response to rising consumer expectations, producers are focussing on offering a wider range of higher quality products. The development of new distribution channels and introduction of new brands will help to boost apparel sales over the coming years and there is still scope for significant growth within the area.
Entry of new players
Many brands have recently opened stores in major cities (eg Bershka & Pull & Bearin in Casablanca, Celio and Springfield in Fes). In addition, Marwa and Planet Sport also opened new stores all over the country, especially in small cities. Private label brands have also expanded their activities by opening new supermarkets in cities far from the capital such as Khouribga, Beni mellal and Saïdia.
Area remains fragmented but foreign chains growing in importance
Zara leads sales within the medium price segment in Morocco, with the company’s products seen as being fashionable and of good quality. Marwa has also been able to gain share rapidly due to its strong positioning. The brand offers products that are similar to those of Zara and which are in-line with current trends at a relatively low price. However, the entry of H&M in Morocco will significantly affect the competitive environment within apparel over the coming years.
Mall culture on the rise
During the review period, there was a major change in consumer fashion purchasing habits and a significant rise in the number of available brands. In 2005, the first mall in Morocco opened its doors in Rabat, offering more than 100 stores and a leisure area (bowling, a skating rink, some food and beverage stores, cafes and a playground for children). In 2010, a second mall opened in Marrakech under the name “Al Mazar”. In addition, Aksal Group announced the future opening of Morocco Mall, which is expected to open its doors in October 2011.
American brands expected to strengthen their position
Many American brands are expected to enter apparel in 2012 due to the free trade agreement signed between Morocco and the US. This development might result in a switch in consumer tastes, which are currently mainly influenced by European Fashion standards. In addition, Moroccans are becoming attracted by fashion at an earlier age and this trend is expected to continue over the coming years.

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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel in Morocco market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Apparel in Morocco?
What are the major brands in Morocco?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Clothing and Footwear market research database.

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Moroccan Shoes

Moroccan Shoes
Moroccan shoes are very unique in this world. In morocco they are called "Belgha" . Moroccan shoes are fun due to their diverse styles and looks; you have shoes for street walking, some for weddings some for religious holidays and so on. They are two main cities where shoes are made, the more refine and sober work is done in Fez, and the particularity of the Fez shoes is that they are pointy at the edge. Marrakech is also the other capital of Moroccan shoes, the shoes are more colorful and fun looking, most of the Marrakech shoes have a round shape edge. All shoes that we carry are 100% hand made with genuine leather. If you are interested in Importing Moroccan shoes or want to know more about exporting Moroccan shoes please contact us so we provide you with wholesale prices



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Morocco history and traditions

Morocco is a country very rich in  history and traditions, This influence is strongly present in it's clothing, and the way Moroccan people dress. We have a wide variety of Moroccan clothes, The Djellaba a typical robe that you cannot miss from the very first few seconds after arriving in Morocco.The Djellaba is commonly worn througout the kingdom.The Gandora another typical robe,a hoodless short sleeved version of the djellaba.Turbans , Barbouches. All our Moroccan clothes come direct from Morocco.We only offer Traditional Moroccan Clothing made in Morocco. All our clothing can be seen on this page. If you know what your looking for, save time by clicking the links below.

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The traditional dress for men in morocco

The traditional dress for men is called djellaba; a long, loose, hooded garment with full sleeves. For special occasions, men also wear a red cap called tarbouche and mostly referred to as Fez. Nearly all men wear baboosh—those soft leather slippers with no heel, often in yellow. Many women do as well but others wear high-heeled sandals, often in silver or gold tinsel.

The distinction is the djellabas has a hood, while a Kaftan does not. The women’s djellabas are mostly of bright colors with ornate patterns, stitching, or beading, while men wear djellabas in plainer, neutral colors. Women are strongly attached to their "Moroccan wardrobe", despite the financial costs involved. The production of such garments is relatively expensive, as most of the work is done by hand. Despite the costs involved most women purchase a minimum of one new kaftan or "tk`chita" every year, normally for a special, social event, such as a religious festival or a wedding. Nowadays, it is an unwritten rule that Moroccan dress is worn at such events.

clothes in Morocco

Morocco is a rich country in terms of history, traditions, people, culture, religion, climate, geography and so forth. Every one of these aspects of the country influences how Moroccan people are dressed. Among the variety of clothes in Morocco, we find the djellaba and kaftan, two fine garments that speak of the luxurious clothing style of the country.

If you are walking down the streets of any city of Morocco, you will certainly see some men and women wearing long and loose hooded gowns over their normal clothing. This garment is called thedjellaba. It covers the entire body except for the head, the hands and the feet.
  
The djellaba for women is different than the one for men in style and purpose. Women wear a djellaba for different reasons. First of all, it is a very comfortable and aesthetically appealing. Second, it is a modest garment to wear in a Muslim country. Some women accompany it by wearing a scarf around their neck or head. It is also worn when visiting the family on a religious holiday.
  
Men usually only wear a djellaba on special occasions, sometimes topped with the famous Moroccan red cap, called a fez or tarbouche, and yellow leather slippers, known as baboush or belgha. The woman’s djellaba is more colorful compared to the man’s, and nowadays djellabas are becoming shorter and slimmer. There are verses of the Koran that mention the djellaba as a garment to be worn by Muslim women. A djellaba is mostly worn outside the house and there are djellabas for every day as well as for special occasions.
  

The kaftan refers to the Moroccan garment that looks like the djellaba but without a hood. The origins of the kaftan go back to the Ottoman Empire, as it was one of the finest Ottoman clothing worn by the elite. Like other garments, it has gone through changes over the years.
   
In Morocco, women wear it during special occasions like a wedding. The kaftan is the basic garment of the bride on her wedding day. It is also worn under a takshita, which is another beautifully decorated gown with traditional, hand-made buttons on the front, wide sleeves and a thick belt worn around the waist. As opposed to a djellaba, a kaftan is not worn outside the house.

        
As a foreigner in Morocco, you can wear any type of traditional Moroccan clothing. It is perfectly acceptable and even well appreciated. In winter, a man can wear a woolen djellaba over his clothes to keep warm. And, if a woman has invited people over to celebrate a holiday, she can put on a kaftan to receive her guests.


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Traditional Fashion in Morocco:

Fashion In Morocco


Fashion in Morocco is considered a reflection of a person’s social standings. The Moroccans believe that the personal style and the clothes they wear give an insight into their life.


Traditional Fashion in Morocco:
Morocco’s traditional outfit is called djellaba. It is a loose, full-sleeved, flowing gown, with a head cover. During special events men generally wear a cap, which is known as a tarbouche and their footwear consists of flat leather slippers called baboosh and are generally yellow in color. The women’s djellaba can be differentiated by its use of bright colors and its ornamentation consisting of beads and embroidery. These kaftans are quite expensive but the fashion conscious Moroccans especially the women are very fond of their traditional outfit and purchase at least one each year. Even with the western influence over Moroccan fashion, djellabas are still popular, and there is an unspoken law to wear it for all social and religious occasions, all festivals and especially during marriage ceremonies.

Fashion is Morocco is greatly affected by the culture of Morocco. They have certain stereotypes, for example men are Moroccans believe that men should have short hair, should not wear ornaments, and should grow beard and moustaches. However nowadays
‘Boucles’, or ‘goatees’, are more popular among the younger generation. In case of women skin show is an absolute no-no. Women who wear revealing clothes are considered loose-moraled or vulgar. Moroccans have somewhat similar prejudices attached to women wearing make up. However in spite of all this modern Moroccan fashion is adapting more and more to the western fashion and breaking free from the prejudices.


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