Hop on an incredible Antarctica Adventure Now


Sometime ago, Antarctica would be a place where couple of dare venture. It's a place so remote, so untamed, and deeply mysterious, that a vacation to this cold, wind-taken site just the brave and daring are prepared to take the chance of both lengthy voyage through the ocean and the potential of no return.

Which was then?

This can be now.

The Atlantic adventure remains safe and sound, comfortable, but sports this same exotic beauty and mysterious question that attracted the brave people of long ago when. Ships are produced with double hulls and they are now fitted while using the latest in navigation technology. Outdoorsmen can be helped by the conveniences of home during this far-off place.

Naturalists and biologists are also found in they who provide you with a lot of the different wildlife along with the plants and creatures based in the icy waters round the region as well as people that enjoy the tough atmosphere above ocean level.

With glaciers and icebergs of impressive size and wonder, both of them are fearsome and awesome to behold. Glaciers and icebergs are often as tall since the finest skyscraper and are as wide as five even ten city blocks. Along with the uncovered area usually only a small sector, more particularly merely a mere 10% from the iceberg is floating above water as well as the relaxation remains submerged.

However the beauty could be breathtaking! With each and every shape imaginable - it might seem like the Arc p Triomphe. With a little artistic inspiration, Nature produces icebergs candy striped and embellished with various colors like blue, eco-friendly, black, yellow and brown.

An Antarctica adventure also provides you with an initial-hands knowledge about a number of nature's most amazing creatures such as marine animals, seabirds, closes, ocean lions in addition to rare types of plants and creatures present in not one other place in the world however in the huge expanse from the land and seas of Antarctica.

Giant seabirds, namely petrels, albatrosses, seagulls, terns, penguins, may be flying overhead, swooping lower round the ocean's surface due to its food or basking out beneath the Atlantic sun, this magnificent wildlife certainly are a marvel to look at.

The whale watching is really a reason you'll remember, the gentle leaders showing elegant and trendy ocean ballet and again, giving evidence for that splendor of Character and our obligation in conserving these wonderful animals.

If you are an enthusiastic digital photographer, you will want to consider an Atlantic adventure. With almost 24 hours of continuous daylight, you've many possibilities of taking captivating light shows. Heaven is really a palette of colors during the day.

During the cold months several weeks, an amazing display of lights might be noticed in the Antarctic sky. To people who've taken the Atlantic adventure handful of sights can exceed the magical beauty and question in the layers of color undulating inside the frigid air in the Antarctic winter.

The Atlantic adventure may be the adventure a person can have and the opportunity to notice a whole "new world ", an enormous amount of contrasts. Within this host to apparently never-ending expanse of snow-covered mountain tops and seas dotted with ice floes and icebergs, there's a global filled with existence and vitality. A house to 1000's of plants and creatures, many of which are noticed nowhere else however in this extremely exotic, chillingly spectacular, and wonderfully remote.

If you are searching for a road less travelled, an opportunity to go through the once-in-a-lifetime journey, then your Atlantic adventure may be the road you have to take this season.


The Atlantis Resort in Dubai is Among the Best in the World



Dubai is in the United Arab Emirates and is nestled in the Middle East. The population is Arabic and quite friendly. It is home to citizens who belong to completely different backgrounds who live with each other in peace. This area is the place to various major resorts which are thought to be among the world's top rated hotels. They present folks with most of the amenities that she or he can request for. The people that are employed in these resort hotels are quite friendly and helpful. They help to make the guest visitors truly feel back at home. In case that one would like any assistance, they are regularly present at his or her disposal.

One of the prime resorts is Atlantis Dubai. Opened on September 24, 2008, the Atlantis Dubai is an exceptional resort which is located at Palm Jumeirah. The gorgeous structural design is a result of a project between Kerzner International Limited and Istithmar.

Atlantis Dubai is comprised of one thousand five hundred and thirty nine rooms and 2 towers that are connected by means of a bridge. Atlantis Dubai is connected by two monorail stations to the primary part of the Palm Jumeirah islands. Among its attractions are a forty-acre Aquaventure theme Water Park, a forty five thousand square meter meeting center and one thousand nine hundred square meters of store space.

Among the very best areas of the resort is the Dolphin Bay, where vacationers can swim and interact with dolphins. The hotel additionally has eleven million liter aquariums, that houses a young female white whale shark which is known as "Sammy". One more attraction is Lost Chambers Aquarium, that provides a chance to search the unusual ruins of Atlantis.

Tourists can also have photos taken in an incredible setting surrounded by sixty five thousand marine creatures. They also get a chance to discover the underwater tunnels and mazes of lost civilization while locating eels, seahorses and sharks. Atlantis consists of beyond twenty notable aquatic life exhibits.

Vacationers experience an actual taste of scuba diving at the hotel dive facility. A skilled scuba diver can take enjoyment in discovering man-made reefs and ruins off the sea-coast in addition to dive adventures to the spectacular Musandam. It is additionally an ideally suited place for practicing how to dive. The resort features in excess of one kilometer of stunning beach.

It is the ideal place to take pleasure in beach sports activities, from football competitions to volleyball. ShuiQi Spa is a place to excite your mind with awesome and tranquil water environments. It is installed over 2 floors in the Royal Towers. The spa delivers an electrifying selection of therapies, bath options, and standard water therapies.

Tourists can take a tennis course from a number of qualified tennis professionals at three hard-surfaced tennis courts located close to the Zero Entry Pool. If a visitor would like more adventure on holidays, then he can schedule a helicopter ride provided by the resort. Atlantis Dubai has a massive swimming pool, fitness center and all the other amenities that a visitor can ask for. When you visit Dubai, be sure to think about Atlantis.




By Zaiden W Xavier

Best Places to Kiss: Santa Cruz Wineries

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Santa Cruz is known for the film The Lost Boys, the Santa Cruz Beach Boardwalk and the redwoods. What you didnt' know is that Santa Cruz has incredible wine and wineries.

Santa Cruz wineries boasts of over 70 tasting rooms and wineries and the Santa Cruz appellation is among the oldest regions in America that produces wine. Santa Cruz is best known for its pinot noir, an award winning wine variety among other wines that are available here. Actually, the winery scene in the county of Santa Cruz is deemed to be as diverse as sights in the region and appear to be inspired by the area's culture. Most of the wineries in this locality celebrate the different wine varietals in the county alongside entertaining events mixed with fun. Wine lovers continue to be attracted in the area by wine and art festivals in Capitola, Boulder Creek and Scotts Valley. The most notable Santa Cruz wineries are among:

Situated in the Santa Cruz county is the remarkable Sones Cellars. They offer various wine drinks such as Petite Syrah, Shiraz/ Syrah, Pinot Noir, Zifandel and White Blend. Successfully managed by Lois and Michael Sones, they made sure to provide their guests more reasons to go there. You can tour the barrel rooms, soak in the natural landscapes around, have private events and private tastings, buy stuff at their store, go on a wine and food pairing, enjoy a musical performance and of course, taste their wine. They are available from Friday through Sunday from 12 noon to 5:00 pm. To have an easier time, you might as well contact them and book an appointment with them.

Bonny Doon Vineyard has been around for as long as the Santa Cruz wineries started. Built and first operated in 1983, Californians, as well as wine aficionados, were treated with the first wineries to embrace the Rhone varietals, which in effect, Randall Grahm was dubbed as "The Rhone Ranger". With its unconventional label, Boon Doon Vineyard has gained popularity with its unique artworks by Bascove, Ralph Steadman, Gary Taxali and Grady McFerin. Over the years, this incredible winery has dug its hands on other wine varietals from Italy, including biodynamic and screwscaps production. In 1994, Boon Doon Vineyard took a giant blow when their vineyards were contaminated by Pierce's disease. Fortunately, they pursued giving the best quality wines by acquiring their grapes from other vineyards in California, Europ and Oregon. In effect, they have slowly stood back up and is now standing at the top of all Santa Cruz Wineries. With a little over a century, they have precisely developed loads of yummy, hand crafted vino.

Copious Winery specially highlights the award-winning skills and talents of Lance Campbell, who is critically acclaimed both nationally and worldwide. Wine lovers as well as wine newbies are treated with their time0honored wine varieties that are actually created with cutting-edge modes of concocting wines which in turn, they are able to produce some of the best, distinct and complex wine blends in the wine region. Copious winery generate one of the finest wines varying between buoyant raspberry and cranberry flavors to pinot noir, Chardonnay carneros and Sauvignon Blanc as only some of the many they have.



Most Relaxing Vacations: Mendocino Wineries


Mendocino wineries consume California-grown grapes into fine wine varietals. The Medocino County is the biggest region found in California and also delights in a vineyard-friendly climate. Being separated by the Medocino range, this wine region thrives in being subjected to 2 climatic zones. Medocino is the wine center of California, wherein in grapes are grown and harvested organically. At least of all vineyards found there adhere to this practice as well, making Medocino the chief promoter of organic farming. Due to this fact alone, writers and reporters flock to this area to learn more about it.

The vision of Toulouse Vineyard is to be the pioneer in growing grapes of the highest quality by adopting sustainable farming techniques and practices. The winery aims at producing the finest form of Pinot Noir, through infusion of passion and fun of making wine. For its current owners, Maxine and Vern Boltz, theirs has been a journey of great excitement, first starting out as growers of fruits before becoming part of Mendocino Wineries. They pride themselves in production of hand crafted wine and due to their small scale production; they are able to ensure that their production is always at its best quality possible.

For Pinot Noirs, try Goldeneye Winery. Goldeneye Winery has been forever determined to take the top spot as Pinot Noir wine producers. It can be found along the migration route of the Goldeneye duck and Anderson Valley and has been renowned by wine critics as well as wine lovers all over the world. Some of their wines arte the 2011 Goldeneye Anderson valley Vin Gris, the 2010 Goldeneye Anderson valley Pinot Noir and others.

Looking for quaint, try Husch Vineyards Winery. If you are coming from San Francisco in Northern California, it would only take you about a couple of hours drive to get to the Husch Vineyards Winery. Although modest in size, it certainly makes it up in its experience and long-standing presence in the wine industry. Located in the Anderson valley appellation, the vineyard is operated by the Husch family. Now in the hands of the third generation of Husches, The winery generate a set of 22 diverse wine blends and notably, 6 of them are made available nationwide. They are very meticulous and careful in developing their wine that passes the world standards and visitors can get a taste of this in their tasting room. Ever since then, they never failed to deliver the best quality of wine to their guests.

If you would like to see some wonderful sights, road trips and drinking champagne, then Roederer Estate Winery should be your number one stop. Every moment spent there is worth your while with their spacious wine tasting room. Even though the Anderson wine valley is smaller compared to other wine counties, every guest there is promised to have the best time.

Esterlina Vineyard makes amazing Merlots! Maintained and supervised by top wine makers Lyn Krausmann and Erick Sterling, Esterlina Vineyards & Winery has definitely earned it spot in Mendocino Wineries. They have an assortment of wine drink that includes Cabernet Sauvignon, Merlot, Chardonnay, Zinfadel, Pinot Noir and Riesling.



Rose Festival: a guide to celebrating Morocco’s flower festival


Morocco Rose Festival: the land of red and pink

Gabriella Le Breton visits a remote region of Morocco where the roses for most of the world’s perfumes are grown.

Morocco Rose Festival: the land of red and pink
"Located about six hours' drive south-east of Marrakesh, Morocco's 'Valley of Roses' is as lush and fragrant as it sounds" 
The views across the valley from the flat-roofed Berber house were sublime. A meandering trail of varied hues of green flanked the M’Goun wadi, its river rendered invisible by a dense patchwork of palms, olive and fig trees, purple field gladiolus, pink roses and swathes of red poppies. The ochre turrets of kasbahs in a remote village rose from the green, dwarfed by towering copper mesas behind them, with the snow-capped Atlas Mountains in the background.
Sarah, clearly accustomed to her spectacular surroundings, unceremoniously dumped a hessian bag full of pink rose buds on the sun-baked roof and spread them evenly among hundreds of others, before turning to watch me admiring the view.
Sarah is one of several young locals who help at Hdida’s Kasbah des Roses co-operative, sifting tight Damask rose buds from the pounds of blowsy pink petals harvested by local families in this small Moroccan village. The buds are dried for use in cosmetics, home decoration and cooking, while the petals are distilled into rose water and, ultimately, rose oil, a key ingredient in many of the world’s perfumes and potions.
Located about six hours’ drive south-east of Marrakesh, Morocco’s “Valley of Roses” is as lush and fragrant as it sounds. While the labyrinthine medinas of Marrakesh, Fes and Casablanca are known the world over, few visitors to Morocco venture here, to the province of Ouarzazate (pronounced “Wazazat”). Unless they’re film stars that is, as Ouarzazate is Africa’s Hollywood – the desert setting for countless films including Lawrence of Arabia, Gladiator, Babel and Salmon Fishing in the Yemen.
Indeed, I wouldn’t have come to Ouarzazate had it not been for an encounter with perfumer Linda Pilkington. The founder of London’s opulent Ormonde Jayne perfumery, Linda scours the globe for rare ingredients with which to blend her exotic scents, tracking down small-scale producers of black irises in Jordan, heady champaca flowers in India’s Indus Valley – and sweet-smelling roses in Morocco. Inspired by Pilkington’s tales of rose-hunting in the Atlas and the region’s intriguing-sounding Rose Festival, which takes place early each May in the “capital” of the Valley of Roses, El Kelaa M’Gouna, I had booked my flight to Ouarzazate.
Photo: Ian Cumming
Given my horticultural intentions for the trip, I had been thrilled to discover that the celebrated French garden designer Louis Benech (whose projects include the gardens of Versailles Palace, Paris’s Élysée Gardens and Pavlovsk’s rose pavilion in St Petersburg) had created the gardens of Dar Ahlam Kasbah, a nine-suite, three-villa hotel squirrelled away in the palmerie of Skoura, a village in the “Valley of 1,000 Kasbahs”, between Ouarzazate and the Valley of Roses. Exploring the grounds was a delight: 500-year-old olive trees shaded lines of irises, a small rose garden was a riot of colour and scent, ancient palm trees swayed gently above the large pool, and burbling streams watered a herb garden.
Meals are served whenever guests wish at Dar Ahlam, in varied, secluded and impossibly picturesque locations – breakfast might be taken at a petal-strewn table by the pool, lunch enjoyed while reclining on day beds under the dappled light of an olive grove, and dinner savoured à deux in a courtyard garden, lit by countless candles.
Wrenching myself from this idyll, I went in search of the Rose Festival. Driving through flat, arid desert, it was hard to imagine I was about to discover the seas of Persian roses described by Pilkington. However, as I approached El Kelaa M’Gouna, named after the river that feeds the Valley of Roses, the road became flanked by rose-studded hedgerows and children selling heart-shaped decorations and garlands fashioned from rose petals.
Photo: Ian Cumming
El Kelaa M’Gouna itself was humming with excitement and brimming with people. Dating from the late Thirties, when the French opened the valley’s first distilleries, the festival celebrates the annual harvest with exuberant displays of Berber singing, dancing and sword-fighting, along with the coronation of a Rose Queen in a packed open-air stadium.
The streets of the town were equally busy, with hundreds of stalls selling everything from babouche slippers and silver jewellery to saffron and ice cream served in bright green, pink or orange cones. It had the air of a village fete, albeit a rather chaotic one, with men strolling around with roses tucked behind their ears and women wearing rose garlands on their heads. Although few of the street vendors were selling rose products, a dozen permanent “Boutiques des Roses” offered a dazzling array of violently pink soaps, gels, creams, sprays and oils, and mountains of dried rose buds.
Abandoning the festival, I drove deeper into the Valley of Roses to find the Kasbah des Roses co-operative, to learn about the work involved in creating the highly valuable rose oil (a teaspoon of pure rose oil costs about £70) using the traditional method of steam distillation.
Having watched Sarah fork through a vast heap of freshly harvested rose petals, separating the petals intended for distillation, I followed the maze of paths that linked the small squares of roses, gladiolus and poppies that carpet the M’Goun wadi. Pilkington was spot on with her description of Morocco’s Damask roses as “really rather scruffy and frayed around the edges” – much like sweeter-smelling old English roses, they were endearingly shabby.
All too soon, my time in Ouarzazate’s valleys of roses, kasbahs, olive groves and orange trees was over. Keen to enjoy a couple of days in Marrakesh before returning home, I embarked on the scenic, 125-mile drive there, passing barren desert, sleepy Berber villages and grazing camels and navigating the switchbacks of the spectacular Tichka Pass into lavender-lined gorges and fertile terraced hills.
Upon arrival in the city, I retreated to that most iconic of North African hotels, La Mamounia. Sipping a glass of mint tea in the Menzeh folly, in the tranquillity of the hotel’s 20-acre gardens, I caught the scent of delicate white and pink roses, rambling up the gnarled trunks of 700-year-old olives.
I found myself thinking of Pilkington, who stayed here 10 years ago, flushed with success after tracking down a rose-oil producer for her new scent, Tolu. To travel the world hunting rare flowers, spices, seeds and berries, and to bottle those scents for others to savour, is a rare and enviable skill.
And one I’ll have to rely on now, by inhaling a spritz of Tolu, to whisk me back to the fragrant foothills of the Atlas Mountains.

Getting there

Royal Air Maroc (royalairmaroc.com) offers return London-to-Marrakesh flights from £280 and to Ouarzazate, via Casablanca, from £255.
This year’s Rose Festival runs from May 8-10.
For more information about travelling to Morocco, contact the Moroccan National Tourist Office (020 7437 0073; visitmorocco.com).

Packages

Mr & Mrs Smith (0845 034 0700; mrandmrssmith.com) can create a bespoke Moroccan itinerary. A three-night stay in a double room at Dar Ahlam for two people (including full board, transfers and excursions), plus two nights at La Mamounia, costs from £2,975.

The inside track

Dar Ahlam Kasbah arranges Ouarzazate airport transfers and will provide a driver for excursions. However, if you need a driver to or from Marrakesh, Hicham Bachar (00212 667 236718; h.bachartour@gmail.com) is good, and also offers 4WD desert excursions.
If you suffer from car sickness, bring something for the spectacular but winding drive between Ouarzazate and Marrakesh.
Visit the Aït Benhaddou Kasbah while you’re in Ouarzazate. The fortified 17th-century “ksar” is one of southern Morocco’s finest examples of traditional pre-Saharan earthen construction techniques.
Stock up on spices, Berber mint tea, saffron and amber (a fragrant moth deterrent) in Marrakesh at a herboriste, or Berber pharmacy, on Rahba Kedima square.
Stroll Marrakesh’s Jardin Majorelle, the Mamounia gardens, the rose gardens of Koutoubia Mosque and Menara gardens.

The best hotels

Kasbah des Roses, Hdida £
This basic, seven-bedroom property is in Hdida, about 10 miles from El Kelaa M’Gouna, and offers an authentic Berber family-hosted experience (00212 661 935025;kasbahdesroses.com; from £18 per person per night half board and £21 per person per night full board).
La Mamounia, Marrakesh (pictured above) £££
This is one of the world’s most iconic hotels, and the preferred haunt of Winston Churchill for good reason: La Mamounia is the ultimate sanctuary from Marrakesh’s busy medina, with its tranquil gardens, attentive staff, sumptuous rooms, divine spa and superb (Michelin-starred) restaurants (524 388600; mamounia.com; doubles from £456 per night).
Dar Ahlam Kasbah, Skoura £££
A beautifully renovated and extended kasbah in the heart of the Skoura palmerie. With nine suites and three villas, this is boutique luxury at its best, with all meals, house wines, airport transfers and excursions part of the exemplary and discreet service (mrandmrssmith.com; 0845 034 0700; all-inclusive double rooms from £695).

The best restaurants

Café Snack Rahba Kedima, Marrakesh £
Rooftop cafés abound in Marrakesh but this one boasts particularly attentive service, tasty food, views over the spice market square from the second floor and sweeping views of the medina and Atlas Mountains from the top terrace (Rahba Kedima 168; 661 165228).
Bleu d’Orange, Marrakesh ££
The exuberant passion and talent of young Italian chef Francesco Montano has placed this restaurant on Marrakesh’s hot list. Montano sources local produce with which to create dishes that combine the best of Moroccan and Italian flavours, such as seafood ravioli with mint and zucchini and Milanese osso bucco with saffron risotto (Four Seasons Hotel, 1 boulevard de la Menara; 524 359200).
Le Marocain at La Mamounia, Marrakesh £££
Tucked away in its own riad in La Mamounia’s gardens, Le Marocain offers a wide selection of traditional local dishes, served on a balmy terrace or surrounded by the mosaics and fountains of the ground floor. Go for the five-course menu traditionnel for a feast of Moroccan flavours
In the dry folds of the High Atlas mountains, approaching the Sahara, there’s an unexpected place called the Vallée des Roses where, in spring, the entire area is awash with pink Persian roses. In the small town of El-Kelaâ M’Gouna, roses nestle among hedgerows so that they’re not immediately visible, but they are the town’s lifeblood, from their cultivation through to the production of rosewater.

The flowers are harvested in mid-May, an event celebrated in the colourful and sweet-smelling Rose Festival, which draws around 20,000 people to the small town. The three-day festival is a time of song and dance, feasting, souk-like markets and a chariot procession through a shower of rose petals. There’s also a beauty pageant of sorts, with a Miss Rose crowned each year.

Essentials: there is only a handful of hotels in El-Kelaâ M’Gouna, so you may need to stay in Skoura or Ouarzazate, and travel up the Dades Valley for the festival.

Local attractions: the rosewater factories in town are open for tours, and you can buy almost any rose product, from cream and soap to rosewater, in a number of shops (beware of synthetic products made in Casablanca). If you have your own transport, head out into the Vallée des Roses, where the walking is excellent in spring.A Year of FestivalsLonely Planet Travel guide 2008-08-01 James Bainbridge, Marika McAdam, Lonely Planet Publications, Andrew Bain Aug 2008
A Year of FestivalsA guide to having the time of your life! A Year of Festivals takes you around the world in pursuit of festivals in all their flamboyant colour and variety. Discover music, camel races, feats of endurance, manic street parties and monumental food fights!
From the sublime (Venice's Carnevale or India's Krishna Janmastami) to the absurd (Finland's Wife-Carrying Championships or Australia's Beer Can Regatta) - the best of the famous and little-known alike are represented here. Be inspired and plan a year to remember!

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Morocco Handicraft?
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Since not all people know what is meant by the word "Morocco", the name Morocco or Al Maghreb witch is the Arab name term. It means "the far west " or "where the sun sets". The government of morocco is a legitimate monarchy; witch is governed by a very powerful king. The thing that gives this unique and special Moroccan identity is combination of European and Arab influence, faithfulness and respect to the king, a strong Islamic base and the mix of modernity and traditions.

The current number of population in morocco is thirteen million; half of them are under the age of 19. 99, 1 per cent of this number of our population are Arab Berbers.
Agriculture and forestry are known to be the basis industries that control Morocco's economy. Things like Barley, wheat, citrus, vegetables and domestic animals are produced for continuation and trade. In 1993, Morocco took a new step of privatization, in order to encourage international investors to invest in our country. The government allowed the transfer of 112 enterprises, 37 hotels and 75 companies to the private segment.
Morocco is the world leader in the production and exportation of phosphates, with three-quarters of the world's assets. Other important industrial activities like rock mining, construction, food processing, and the production of leather goods and textiles. An important sum of foreign exchange profit is brought by the tourism industry. Because of the rich and original cultural and historical tradition and famous hospitality of the people, tourism filed is growing quickly every year.

While speaking about Moroccan economy, we must not forget a major industry that gave the fame to our country and helps to boom the economy. It is the craft industry.

The talent displayed by the craftsmen to give a pleasant appearance to useful objects has never ceased to satisfy the Moroccan and foreigner customers. It is with the art of the craftsman we turn to give spirit and beauty to the most modest and basic materials, leather, and wood, clay, copper or wool. Discover the work of our Moroccan craftsmen who have mixed together tradition and modernity, to fit all people tastes, needs and wants.

Morocco is one of the most special and wonderful places a person could ever see and visit. It is well known and distinguished more than other countries by a special thing, which is crafting and producing traditional items. There are two categories of crafting that exist in morocco, which are rural crafts, crude, original, fiercely rebellious to any foreign influences, and craft inheritor to the Hispano-Moorish traditions, sophisticated, demanding. When it comes to the choice of raw materials, it is true, in some extent, under forms and decorations of older models.

When you first visit Morocco for the first time, you will be surprised by the unique style and art of innovation of creating and designing things. Moroccan people have formed a rich creative tradition in their countries. Traditional production or handicraft in other words does not include just clothes (Djelabas), but also, home designing and decors that follows traditional and original styles, which makes these products different from others and demanded more than others from different country as well. The Moroccan craft industry reflects the rich cultural familial country-specific and represents a major economic deposit. It takes a big part from the Moroccan custom; some examples of handicrafts are Zellij work, pottery and ceramics, jewelleries and accessories, carpets, leatherwear, and traditional clothing of course and also natural cosmetics. They Proposer une meilleure traductithey they are also presented in very wide sorts which are basket work, stone work, silver smith, handbags, embroidery, blankets and others.

Crafts, at the time of the consumer society, become a productive sector like any other sector. However we stay persuaded that the crafts existence is conditioned by the beauty and originality of its production.

The products of Moroccan handicraft are one of the characteristics of Moroccan lifestyle.

The most important thing in the traditional industries in Morocco is that it employs the majority of the country's labour force and specially the poor category of the Moroccan population. Traditional production in general is an important part in the economy of morocco because it raises the economic growth development of the country. It is the one that support and accomplish the full image of it. Traditional industry in Morocco is not related only to a country's economy, but it reflects the artistic image and the old traditions that became innovated and took a modernity way, with keeping its basis and traditions as well. The art and magic of traditional items is a vital factor that pushes tourists to visit morocco. Besides historical places and weather, the art of handicraft result a huge visits from tourists each year. In 2009 morocco, over 8.3 million tourists have visited Morocco. Handicraft is the magic and mix between innovation, tradition, talent, imagination and colours. Our country is one of the major craft producing in the whole world. It is necessary to know that handicraft supports the economy of the country. The fact of exporting products abroad, made a big and large difference in Morocco's economic situation between now and before.

A general orientation is tending in the direction of the integration of crafts to the national economy, in a dynamic and comprehensive vision. The system (government) shows that the craft, by its nature, is not intensive in capital and labor. As a result, the sector is called upon to remain for a long time, it will be important in any development effort, if it is used as a mechanism for a progressive transformation of what is called “the traditional economy”.

Craft sector is the sector where investment of capital by individual is the most fragile and weak. Responsible people intend to give to this employment policy a double dimension; social and economical dimensions.

When speaking about crafts and economy, we must definitely speak about three things which are; raw materials, equipments and labor.

Raw materials: While speaking about raw materials, it is essential to establish a policy of cooperation in this field, between important ministries (agriculture, commerce, industry and crafts). It will guarantee a higher availability of raw materials for craftsmen. It is better to recommend not allowing the export of raw material or semi-finished only after having satisfied the local needs.

Equipment: The craft is known to transform speedily in order to better integrate into the modern economy. It will be forced to change its methods and improve its equipment. It is also necessary to review the policy pursued by the Government on investment.

The advantages given by the Code of investments will be approved only to projects that will hold back in any government action in the domain of handicrafts. For a number of products produced, it must refuse or reject small businesses that don't have a future and replace them with factories and production units, high efficiency and with a respectful capital.

Work force: The problem of labor should be considered in the context of accelerated growth of production, given the potential marketing of craft national products and goods.

One of the products that change the economy of morocco positively is the production of Argan oil. As we all know, the plant that gives this oil exists only in rare some places in morocco like Agadir and Essaouira, which is one of the factors that make from this oil a very expensive and demanded product. It makes Morocco the only country that has the exclusivity of exporting such an item.

The majority of countries are asking for this oil because its benefits are unlimited. The increase in the demand for Argan makes that kind of production very useful and profitable business as long as we still have this plant. The production of Argan oil has been taking place for centuries on small chalets and women have always done an extremely labor intensive and hard manual jobs to extract this plants oil, because the process of extracting this oil was and still not easy. Nowadays, Argan oil production has largely moved from the old method to a new one, and this development is helping to create a booming industry in the dry south-west of Morocco and giving a significant and important gift to the economy and source of revenue in the whole country. Now, Argan oil is a main component of most natural and organic cosmetics and self-care product; these products are sold in markets around the world.

Handicrafts in general are known to be hard in the process of production. That is why the cost of production was high in the last years, but now, the government is trying its best to reduce the cost by providing craftsmen machines in order to polish and prepare raw materials easily. The reduction of cost will automatically lead to an increase in the national.

Up to 40 businesses have been working on raw materials in morocco and sometimes abroad such as, wood, metal, cooper, wool and linen. Traditional clothes or accessories in morocco are normally produced in cities like Marrakech and Fez; others are produced in Agadir, Tangier, Essaouira and other cities. Those countries are well known by traditional production.

A handicraft is meant when there is nothing artificial in the product, which means that all the content is natural a hundred per cent. Handicrafts are practical things that can be used at homes or as items of daily clothing. This industry has developed with the development of tourism. It is important to note that the tourist plays a key role in the survival of this sector, as revenues from sales, especially in Souks (small markets), allowing many rural and poor families to live.

This sector is the second largest employer after agriculture, employing nearly 20% of the workforce in Morocco.

Morocco now has a special appeal to Moroccan traditional products. Speaking about technology, it has played a vital role in making these products look sophisticated by using new basic machines that make production easier than before, also providing new ideas linked to the design of the item. But this technology doesn't prevent these items from keeping the original and traditional value and look of a “home made” product.

But a problem that faces and threatens this field is that the handicraft sector in Morocco is in crisis and troubles. It suffers from the lack of organization and weak institutional management. No clear legal decision has been set up to regulate the problems facing this sector, resulting in a phenomenon of poor social conditions of artisans who do not know how to benefit from their jobs. These problems increase each single year.

Furthermore, even if cooperatives with the purpose of perpetuating traditions through training of craftsmen and workers have developed, this sector has a system of training and development which is so narrow and limited. For lack of information, artisans undervalue the impact they have on natural resources with poor utilization of raw materials and assets.

This sector suffers also from the competition. Because many entrants to crisis area like fishing for instance, they earn a living by influencing some kinds of handicrafts such as wood working. The real competition comes also from the Chinese production. Lately, we notice that there is a big challenge that morocco faces from china. When china has entered to Morocco, under forms of small marking selling Chinese product, they have switched to competing the national product by producing traditional clothes with lower price. For example, they started to produce traditional slippers (Cherbils) and Djelabas using low quality raw materials, and selling them at a very low price. This commerce that Chinese people do in our countries is damaging the national production, because when people have a rational choice about a product, there will be a division in the categories, because if there are people who care about the quality, there are also others that the look is more important than the quality. The development of Chinese economy will automatically cause a recession in our economy, because while china is making profit, we are loosing.

In order to increase international publicity and marketing for handicrafts, Moroccan government has opened a new department for marketing the sector of handicrafts. This new marketing strategy targets countries like the United States, countries of east including Russia and the Gulf countries which are, Emirate, Saudi Arabia, Kuwait, Qatar, Bahrain and others.

Exports handicrafts play a vital role in the improvement of the production and decrease of unemployment. In 1996, the volume of exports of handicrafts has been about 523 million DH; the carpet category represented 51% of the exports, than followed by the traditional clothing and pottery with 10.33% and 9.81% respectively.

The reputation of Moroccan craft objects exported abroad is deep-rooted in the double function of these products. These two functions are the beauty of the product and its usefulness at the same time. These two characteristics are always necessary for foreign consumers' more than Moroccan ones.

Moroccan handicraft and traditional production becomes an export product just like other normal product that Morocco exports to foreign countries. Some of those countries are Spain, France, United Kingdom, Germany and Italy.




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